Plenty Of Fish is an online dating sites where people can try to look for their soulmate. To support the effort, POF provides a lot of interesting features like Meet Me, Personality Assessments, Favorites, Local Events, Top Prospects, Email Updates, Call, Match Algorithms, Search Engine, Mobile Users, Flirts and Viewed Me. POF is free to use but it also offers a premium membership where the users can use some additional features that can help them more in finding someone that can match with them.
In POF, the users also can create an ad campaign where the users provide a lot of information about themselves and who they want to meet. It is a type of information advertiser of POF that can be used to targeted ads right in the face of POF users. The first thing that you have to do is to sign up for an account that is free at https://ads.pof.com. When you are creating a campaign, you will be given two types of ad that you can choose: Small-Ads and IAB Standard ads. Small ads consists of image with text and description like the ones on Facebook. IAB Standard ads is an average 300 x 250 and 160 x 600 banner ads that you see all over the place.
When you are creating the ad, you have to name your campaign, budget and also dates. Then, you also have to think about delivery. This part is important because it will determine the amount of ads that you serve per day and how often people will view them. The Frequency Cap is how many times you wish a visitor to view your ads in a specific amount of time. Targeting section is where you can begin to go crazy with your ad and break down to any specific niche. It includes all of the basic demographics like age, gender, location, and marital status. Besides, POF also permits you to target by body type, education level, ethnicity, hair color, religion, height, whether they have pets and so on.
Now, it’s time for uploading and creating your ad copy. The ad copy is something that people will see when they are browsing via Plenty Of Fish. If you choose Small Ads, you will have to provide a small picture, text headline and description. But, if you choose to use IAB Standard, you will be allowed to upload banners from your computer. If you are done, you are able to click Submit and then your ad campaign will go into approval so that the team of POF will look it over. After that, it will finally go live. In the area of POF ads, you can see full campaign stats tracking that also permit you to setup pixel tracking.
POF offers several best targeting capabilities, but it is up to you to make landing page and campaigns which work. You will have to test a ton of ads copies and pull out the low performers, then keep tweaking the winners. A lot of money that you can make on POF, so make sure that you do not miss out on the action.